le snak oat characters

THE EDISON AGENCY | 2024

LeSnak was launching a sub-range of Mini Oat Crackers, separate in design and application from their core range. Therefore, the brand needed to introduce a new character that could best represent the line. I worked closely with the lead designer on the project to explore a range of directions that would suit the overall intent and style of the new packaging design.

Introducing the Mini Oat Characters! These fun and cheeky kids are playful and happy, with warm golden tones and textures to bring the crackers to life.